Optimization & Strategy Lead We are seeking an experienced Optimization & Strategy Lead to define and lead a website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals. The successful candidate will translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps, design and run A/B and multivariate experiments across high-impact pages, and collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance. To be successful in this role, you will need to have five or more years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels, as well as hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory. A proven track record of running testing programs that lead to measurable improvements in engagement and conversion is required. You should also have a strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts, and be able to extract insights and develop compelling, data-backed recommendations. We value diversity and inclusion at EQUALS TRUE. We never evaluate qualified people on anything other than their skills, work history, training, and ability to do the job. We respect the right of people to live the life they want without judgements. So we practice wage equality, create a culture of belonging, insist upon respect for all our people, make every effort to accommodate all disabilities, and work only with companies that share our values. We offer a range of benefits, including paid company holidays, medical, safety, and wellness benefits, free live business language classes, and more perks being added each quarter. If you're looking for a new career partner who's remote-first, has a true social mission, and only works with companies that share our values, let's talk about this opportunity today.