**Description** **Who We Are** Founded in 1994, Hylink is an internationally-awarded, integrated, independent digital advertising agency that believes smart thinking equals endless possibilities. Hylink is headquartered in Beijing and Los Angeles, with offices located across London, New York, Paris, Munich, Shanghai, and Bogota. Hylink’s work is known for being deeply rooted in technological evolution and innovation. Renowned for repeatedly pushing advertising benchmarks, we constantly strive for digital innovation. Hylink is a leader in working with industries of all shapes and sizes. Over the past two decades, we have grown to a team of 2,600 digitally minded-professionals worldwide, earning our reputation as the Home of Integrated Marketing. A consistent Effie, Campaign, The Drum, Shorty, Webby, and Cannes winner, our work values the best inter-disciplinary thinkers and doers in advertising. Our objective for you is simple: Do the best work of your life. **Requirements**: **Responsibilities**: - Manage all aspects of Google Ads campaigns - Create and optimize ad campaigns and paid search landing pages - Analyze and optimize ad campaigns to increase return on investment - Use Google Ads to drive a variety of online marketing campaigns - Analyze and optimize pay-per-click(PPC) campaigns to increase ROI - Manage and optimize display campaigns across multiple devices - Develop PPC strategies to increase online visibility - Research and analyze competitor advertising links and strategize the best plan ahead for the business - Optimize the ad copy, landing pages for the best lead quality - Identify trends and insights, and optimize spend and performance based on the insights Mandatory (Must-Have) Qualifications - In-depth knowledge of Google Ads/Youtube and Google Analytics - Knowledge of search engine optimization (SEO) and search engine marketing (SEM) - Google Ads certification - Competency with using Google Apps to produce reports and presentations for clients - Experience with website analytics tools - Experience with tools such as SEMRUSH for optimization purposes - Familiarity with A/B and multivariate experiments - 2 Years or more in a Google Ads Operations Role - Knowledge of optimization methods in Google Ads **Preferred (Optional) Qualifications** - Knowledge and working experience in Google Tag Manager - Knowledge and working experience in Google Analytics