**Senior Marketing Automation & Content Lead**: **Team**: Growth / Marketing | **Reports to**: Director of Marketing | **Type**: Full-time, remote (Americas time zones preferred) **Why this role exists** Own a lifecycle engine end-to-end—from strategy to execution—so every prospect and customer gets the right message at the right moment. You’ll architect sophisticated, data-driven campaigns, level-up this modern health care company's tech stack, and mentor a small but mighty team of operators What you’ll do - ** Build AND ship.** Roll up your sleeves in HubSpot or HighLevel to launch complex workflows, nurture tracks, and revenue alerts. - ** Scale content ops.** Own a 90-day editorial calendar and delegate production of copy, graphics (Canva/Figma), and short-form video (CapCut/Adobe). - ** Automate everything possible.** Design multi-step Zapier/Make scenarios that sync HubSpot, Salesforce, GA-4, and data warehouses. - ** Dig into the numbers.** Pull and clean data in Sheets/BigQuery, run cohort and funnel analyses, then present insights and next steps to leadership. - ** Lead & mentor.** Coach two junior marketers (South-America-based) on best practices and hold weekly workflow reviews. - ** Partner cross-functionally.** Align with Product, Sales, and RevOps on campaign timing, lead scoring, and attribution logic. - ** Pilot new tech.** Vet AI tools for copy, design, and predictive send-time to keep us ahead of the curve. **Must-have experience** - 3+ years in lifecycle or marketing-automation roles, ideally at a SaaS or tech-enabled services company. - Deep fluency with HubSpot (or HighLevel) — building workflows, custom objects, and reporting. - Advanced Zapier/Make skills (webhooks, branching, error handling). - Portfolio showing you’ve overseen or produced social/video/visual assets that drove measurable results. - Strong analytical chops: SQL basics, pivot tables, funnel math, and A/B test design. - Excellent written English; conversational Spanish or Portuguese is a plus. - Experience managing or mentoring at least one direct report or agency pod. Nice to have - Prior success at an agency juggling multiple brands or client accounts. - Hands-on with AI content or predictive-modeling tools (ChatGPT, Gemini, Midjourney, Jasper, Mutiny, etc.). - Familiarity with talent-tech or recruitment marketing. First-90-day outcomes - Audit current lifecycle assets and present a road-map that closes the biggest revenue gaps. - Reduce manual list pulls and CSV uploads to zero through new automations. - Stand up a live Looker/Sheets dashboard the exec team can use to track funnel health daily. - Deliver a skills-development plan for your junior teammates and run the first monthly up-skilling session. Perks & culture - Fully remote, async-friendly workflow; core overlap 3 hrs with US Pacific. - Budget for conferences, courses, and AI credits—use what you need to stay cutting-edge. - Direct, measurable impact on growth; your experiments shape next quarter’s revenue. - Small-team speed: fewer meetings, more autonomy, faster shipping.