Senior Digital Paid Marketing Specialist Senior Digital Paid Marketing Specialist Direct message the job poster from TEAM International We are seeking a Senior Digital Paid Marketer specializing in Google Ads and Facebook Ads to join our team. In this role, you will play a key part in driving lead generation and maximizing ROI for our clients. Your expertise in campaign planning, optimization, and performance analysis will help businesses reach their ideal audiences and achieve their marketing objectives. As a Senior Digital Paid Marketer specializing in Google Ads and Facebook Ads, you will be responsible for developing and executing high-performing campaigns. Your work will directly contribute to driving traffic, increasing conversions, and maximizing advertising efficiency for our clients. You will play a critical role in campaign planning, execution, optimization, and performance analysis. Key Responsibilities · Develop and Execute Paid Campaigns: Design and launch targeted Google Ads and Facebook Ads campaigns aligned with client goals, focusing on driving traffic, conversions, and maximizing ad spend efficiency. · Optimization & A/B Testing: Continuously optimize campaigns through A/B testing of ad copy, visuals, and audience targeting to improve key performance metrics such as CTR, CPA, and ROAS. · Data Analysis & Reporting: Analyze campaign data and provide regular insights to clients. Translate complex data into actionable recommendations for continuous improvement. · Stay Current with Trends: Keep up with the latest trends and algorithm updates on digital advertising platforms to ensure campaign strategies remain competitive. · Budget Management: Strategically allocate and monitor advertising budgets, ensuring optimal spend and maximum campaign performance. · Conversion Tracking & Analytics: Implement tools such as Google Tag Manager and Meta Pixel to accurately track conversions and optimize campaign performance based on real-time data. Methodology Our team follows a collaborative and flexible methodology, designed to scale and adapt to new business areas. Key elements include: · Specialization by Vertical: Marketers are assigned to specific industries (e.g., car wash, limo services, storage) with opportunities to support new verticals as they launch. · Teamwork: While strategists may specialize, we foster cross-functional collaboration within a unified marketing team. · Adaptability: Team members are expected to be agile and ready to support new initiatives or verticals as the business evolves. Team Structure As a Senior Digital Paid Marketer, you will work within a multidisciplinary team that includes marketing specialists, data analysts, and web developers. You will collaborate closely with the marketing and engineering teams to align campaign strategy with broader company goals and work directly with clients to ensure their needs are met and campaign performance is optimized. Requirements · Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. · Experience: Proven success managing Google Ads and Facebook Ads campaigns, with a strong track record in driving traffic, lead generation, and conversion rates. · Analytical Skills: Ability to interpret performance data, identify trends, and adjust strategies accordingly. · Technical Proficiency: Expertise in tools such as Google Analytics, Facebook Business Manager, Google Tag Manager, Meta Pixel, and other ad management platforms. · Conversion Tracking: Experience setting up and using conversion tracking to measure and enhance campaign effectiveness. · Communication: Strong written and verbal communication skills, with the ability to craft compelling ad copy and present insights to clients. · Multitasking: Ability to manage multiple campaigns and thrive in a fast-paced, dynamic environment. · Language Requirement: English level B2/C1 for effective communication. Nice to Have · Experience with other paid advertising platforms (e.g., LinkedIn Ads, Bing Ads, Twitter Ads). · Familiarity with email marketing and its integration into broader digital strategies. · Understanding of conversion rate optimization (CRO) techniques. · Experience with automation tools for campaign management and reporting. · Basic knowledge of SEO principles and how they align with paid campaigns. · Google Ads or Facebook Blueprint certifications. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at TEAM International by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles. 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