We are currently hiring a Product Marketing Specialist responsible for driving revenue and consumer growth through developing & executing strategic product marketing activities. **Key Responsibilities**: - Developing and implementing a product marketing plan in line with the company’s business & strategic objectives - Developing long-term portfolio strategy and identifying opportunities for new product development - Working closely with other teams to develop promotional programs & tools to support the delivery of product plans & new product launches - Conducting product training for field sales & other audiences - Analyzing sales, financial, and market data to support planning & forecasting and arrive at recommendations to achieve objectives - Monitoring competitors' products to identify competitive gaps and opportunities. Key Requirements - You have a degree in Marketing, Business Administration, or a related field - You have 2+ years of hands-on experience in a product marketing role and a demonstrated track record of driving growth in a similar product category - You possess strong expertise across various aspects of marketing, including brand marketing, PR, content management, digital marketing, and performance marketing - Prior experience in launching new products or new markets is a strong plus - You have excellent written & verbal communication skills and are comfortable dealing with the media - You have the ability to build relationships and collaborate effectively with multiple stakeholders - You are a strong problem solver and strategic thinker - You are organized and self-disciplined, with the ability to meet tight deadlines