BairesDev is proud to be one of the fastest-growing companies in Latin America and a highly rated employer (Glassdoor Employee Score: 4.3). With over 3,500 employees across 27 countries and clients ranging from startups to Fortune 500 companies, our strength lies in our multicultural teams. We hire only the Top 1% of IT Talent and support their growth through exciting projects with companies like Google, Pinterest, and Udemy. About the Role We are seeking a Marketing Branding Specialist to provide comprehensive marketing expertise, conduct brand analysis, and develop solutions aligned with our business objectives. This role offers a unique opportunity to be a key member of our engineering team and to advance your career. Responsibilities 1. Research and implement strategies to enhance our brand and increase awareness, aiding in client acquisition through marketing campaigns. 2. Monitor advertising expenditures, analyze consumer behavior, and explore market trends and opportunities. 3. Analyze sales funnels and customer intent. 4. Evaluate the ROI of online and offline advertising campaigns. 5. Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement. 6. Conduct competitive research and benchmarking in collaboration with marketing, creative, and advertising teams. Requirements - At least 3 years of experience as a marketing specialist or similar role. - Strong understanding of traditional and digital marketing, including market research methods. - Experience with tools like Google Analytics, A/B testing, user testing, and other web analytics software. - Proficiency in data analysis. - Knowledge of UI/UX concepts. What We Offer - 100% remote work environment. - Flexible hours to suit your schedule. - Diverse, multicultural workplace. - Paid parental leave, vacation, and holidays. - Hardware setup for remote work. - Competitive compensation, well above the market average. - Opportunities for growth and professional development through our mentoring system. At BairesDev, remote work is central to our culture. Enjoy a flexible lifestyle, better health and wellness, and meaningful career growth. Join a team of top professionals in an innovative, goal-oriented environment with the support of a multinational leader. Apply now! #J-18808-Ljbffr