PriceSmart Bogota, D.C., Capital District, Colombia Digital Marketing Analyst PriceSmart Bogota, D.C., Capital District, Colombia Direct message the job poster from PriceSmart We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize the greatest contributions to the company can come from anywhere in the organization, and we know that the next one could be yours! Whats unique about this job (What you’ll do) The Digital Marketing Analyst will be a key part of the Digital Marketing processes, being responsible for its data-driven core foundation. Will develop and execute with the highest analytical standards performance reporting and analysis to support our growth model. Collaborate with all parts of Marketing’s team, leadership and partner areas (eg. Ecomm) to ensure effective communication and contribute to the digital transformation’s teaching effort. Responsibilities: Execute the Digital Marketing weekly executive performance reporting and analysis through a clear business perspective. Prepare and update the KPIs materials for our growth process based on test & learn and continuous innovation, including paid media, social media, CRM, and SEO. Develop ad hoc and deep dive analysis: eg. campaigns results, omnichannel behaviors, online marketing channels etc. Coordinate or contribute to strategic initiatives such as marketing mix modelling, omnichannel media attribution etc. Continuously improve analytics flows through automated processes, tech tools and governance. Bring your passion and expertise (Who you are) Engineering, business, analytics or marketing degree. 3-4 years of hands-on experience in digital marketing. Holistic knowledge of digital marketing indicators encompassing each stage of the marketing funnel (eg. CPM, CTR, engagement rate, monthly active users, online conversion rate, ROAS etc.) Experience with Google Analytics 4; Google Search console, Supermetrics, CDP (customer data platform) and marketing automation platforms are a plus. Highest standards of analytical rigor and investigative mindset. Great capacity to synthetize complex information and analysis to make it easy to understand up to the highest level of executive leadership. Team player striving to go the extra mile to make sure the partner teams get the right message and recommendations from the analysis. Experience in ecommerce or digital business. Fluent in both Spanish and English. Proficiency in English and Spanish. Some important intangibles You feel connected to our mission and values: Integrity, Respect, Accountability, Passion Community and Continuous Improvement. You are a self starter who doesn’t need direct supervision to motivate you for success. You enjoy sharing your quirkiness and talents with your coworkers. Enjoy working hard. Full of energy for the things one sees as challenging. Not fearful of acting with a minimum of planning. The ability to remain calm when dealing with unforeseen constraints. Our Commitment We not only embrace and celebrate the diversity of our membership base and communities but also strive to achieve the same in our employees. At PriceSmart, we are committed to equal employment opportunity, regardless of race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or any other class protected by applicable law. We are proud to be an equal opportunity employer. Get to know us PriceSmart was founded with a purpose: to inspire and impact the lives and businesses of our Members, our employees, and our communities through the ethical delivery of the best quality goods and services at the lowest possible prices. Throughout the years, we have constantly asked ourselves how we can do more and have a greater impact. We want to prove that we are a company that can grow, be profitable, and do good in the world, and we have learned that it takes a great organizational culture to achieve that goal. At PriceSmart, you can look forward to company events, anniversaries celebrating our employees with more than 20, or 30 years of tenure, volunteering and learning opportunities, and just a great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge of building our own culture is on all of our shoulders. That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be, in any of our 13 countries. Seniority level Associate Employment type Full-time Job function Advertising and Marketing Industries Retail #J-18808-Ljbffr