Digital Media Planner Role We are seeking a highly skilled digital media planner to manage our advertising campaigns. Key Responsibilities - Develop comprehensive media plans aligned with client objectives and target audiences. - Conduct in-depth research and analysis to identify optimal media channels and strategies. - Determine budget allocation across channels based on performance and objectives. - Stay abreast of emerging digital media trends, technologies, and AI integrations. - Advise the new business teams and account teams on recommended budgets and media strategies during the pitch process. Campaign Execution & Management - Oversee the execution of paid media campaigns across various platforms (e.g. Google Ads, social media platforms, programmatic display). - Manage relationships with external vendors responsible for day-to-day campaign management. - Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. - Analyze campaign performance data to identify areas for optimization and improvement. - Generate regular reports on campaign performance and insights. Budget Management - Monitor and control media budgets across all channels. - Ensure campaigns are delivered within budget and on schedule. - Identify cost-saving opportunities without compromising campaign effectiveness. Required Skills & Qualifications - 3+ years of experience in the advertising agency environment. - Strong project management skills. - Proven experience in digital media planning and buying, with a strong focus on performance marketing. - In-depth knowledge of various digital media channels and platforms. - Expertise in tracking and analyzing campaign performance data. - Strong analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Ability to work independently and as part of a team. - Proficiency in media planning and buying tools. Company Benefits - Competitive salary and bonuses. - Generous paid-time-off policy. - Flexible working hours. - Work remotely. - Continuing education, training, conferences. - Company-sponsored coursework, exams, and certifications.