Inclusive Talent Partner for a Digital Age EQUALS TRUE is a pioneering organization that was founded by a type design geek and a talent nerd with a mission to create real change in the technology industry workforce. We are the only organization in Latin America that was founded with a commitment to being inclusive, treating individuals fairly, paying them equally, and providing them with a great professional experience each day. Our values ground our business model and practices every day. We are a diverse group of people who are passionate about creating a better future through technology. If you share our values and are looking for a new career partner, let's talk about our Optimization & Strategy Lead role today. The Work We're looking for an experienced professional to lead our website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals. You will translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps, design and run A/B and multivariate experiments across high-impact pages, and collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments. You will also monitor and analyze user behavior and conversion trends using tools such as Google Analytics 4, Mixpanel, or Hotjar, promote a culture of experimentation by aligning stakeholders, sharing insights, and building a repeatable, data-driven process. Your goal will be to turn insights into clear and actionable recommendations that improve conversion rates and the overall experience for B2B customers, particularly small and mid-sized advertisers. Needed Expertise To succeed in this role, you will need five or more years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels. You will have a proven track record of running testing programs that lead to measurable improvements in engagement and conversion, hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory. You will also have a strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts, an analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations, and confidence leading workshops, aligning cross-functional teams, and influencing strategy at multiple levels. Our Benefits & Perks We offer a range of benefits and perks, including paid company holidays, medical, safety, and wellness benefits, free live business language classes, and more. We also pay in USD on a platform that allows you to convert, allocate, and disburse your salary as you want and into almost any currency that you choose. We are proud to be a global equal opportunity employer and are committed to providing reasonable accommodations for candidates with disabilities throughout our hiring processes. If you need any assistance or accommodations due to a disability, please let us know.