Our Company: Salvatech is a global Employer of Record (EOR) and nearshore recruitment company helping international businesses build remote teams in LATAM without opening a legal entity. Our all-in-one service covers recruitment, compliance, onboarding, payroll, equipment, and local support; combining simplicity, talent, and technology. Location: Salvatech - Barranquilla Environment: Colombian and International Teams Language: English – Advanced Full-time / Monday to Friday, 8am-6pm Salary: Negotiable Role Summary: As our Marketing Strategist, you’ll own our entire marketing function from strategy to execution. This is a hands-on, high-impact role where you’ll attract clients and build Salvatech’s brand. You’ll work closely with the leadership, sales, recruitment,design and product teams to position Salvatech as a top-of-mind solution for global hiring. Responsibilities: Strategy & Analytics Develop and execute a full-funnel digital marketing strategy to attract B2B clients. Own the structure, performance, and continuous optimization of our websites (SEO, UX, CRO). Set and track KPIs (traffic, conversion, CAC, MQLs) and optimize for growth. Launch and manage monthly email campaigns and nurturing flows. Leverage analytics tools, CRM, and AI tools to make data-driven decisions and drive performance. Content, Copywriting & Brand Own the content calendar and create engaging content (website copy, blog posts, case studies, newsletters, downloadable resources). Write compelling copy for web, email campaigns, cold outreach (LinkedIn, email), and paid ads. Use AI tools (ChatGPT, Jasper, Copy.ai, Canva, etc.) to scale high-quality content production efficiently. Social Media Management Develop and manage Salvatech’s social media strategy across LinkedIn, Instagram, and other relevant platforms. Create and schedule engaging posts to grow our audience, promote thought leadership, and generate leads. Monitor performance and optimize based on insights and trends. Stay up-to-date with social media best practices and trends in the B2B space. Collaboration & Brand Alignment Collaborate with sales, HR, design and product teams to align marketing with client needs and business goals. Support content and branding for events, webinars, trade shows. Contribute to employer branding and talent attraction campaigns in LATAM. Qualifications: 4+ years of experience in digital marketing, ideally in B2B, SaaS, or HR Tech environments. Proven track record in lead generation and full-cycle marketing campaigns (SEO, email, content, paid media, social media). Excellent writing skills in both English and Spanish (professional, persuasive, and clear). Experience with tools like Google Analytics, HubSpot or ActiveCampaign, Notion, WordPress, Canva, or similar. Self-starter mindset with strong ownership and accountability. Advanced English (C1 or above). Nice to Have: Familiarity with AI tools to automate and optimize marketing workflows. Experience with CRO, outbound strategies, and funnel optimization. Understanding of EOR, nearshoring, outsourcing, or global hiring ecosystems. A portfolio of previous campaigns or creative work is a big plus.