6 days ago Be among the first 25 applicants Direct message the job poster from Arvenda LLC President at Arvenda I Talent Solutions I CEO I Outsourcing Talent I Nearshoring Staffing Digital Marketing Specialist (Focus on Google Ads & SEO) Job Overview: We are looking for a highly skilled and results-oriented Digital Marketing Specialist with strong expertise in paid advertising (especially Google Ads ) and SEO . This role is perfect for someone who thrives in a fast-paced environment and is passionate about driving measurable results through data-driven strategies. Key Responsibilities: Plan, execute, and optimize paid media campaigns , with a focus on Google Ads (Search, Display, and YouTube). Develop and implement SEO strategies to improve website visibility, search rankings, and organic traffic. Conduct keyword research , competitor analysis, and content optimization for both paid and organic channels. Manage and monitor campaign budgets , bidding strategies, and audience segmentation. Set up, track, and optimize conversion events using tools like Google Tag Manager and Google Analytics . Create regular performance reports, dashboards, and actionable insights to guide strategy. Collaborate with creative and content teams to ensure marketing assets align with performance goals. Execute A/B tests on landing pages, ad creatives, and campaign structures. Identify growth opportunities across channels and recommend new tactics, platforms, or tools. Support email marketing, lead generation, and retargeting campaigns when needed. Stay updated on the latest trends, algorithm updates, and best practices in digital marketing. Requirements: 4+ years of experience in digital marketing , with hands-on expertise in Google Ads and SEO . Experience using tools like Google Analytics, Google Search Console, Google Tag Manager , SEMrush, Ahrefs, etc. Strong analytical and problem-solving skills , with a data-driven approach to decision making. Fluent English (written and spoken). Ability to work independently, manage multiple projects, and meet deadlines. Excellent communication and organizational skills. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Outsourcing and Offshoring Consulting Referrals increase your chances of interviewing at Arvenda LLC by 2x Sign in to set job alerts for “Digital Marketing Specialist” roles. Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month ago Marketing Manager – Automation & Multi-Channel Campaigns Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 2 weeks ago Marketing Manager – Automation & Multi-Channel Campaigns Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 2 weeks ago Digital Marketing Assistant (Latin America) Bogota, D.C., Capital District, Colombia $1,100.00-$1,550.00 1 week ago Digital Marketing / Social Media Specialist (Fully Remote) Bogota, D.C., Capital District, Colombia 6 days ago Bogota, D.C., Capital District, Colombia $8.00-$10.00 1 week ago Growth Marketing Manager - eCommerce / Paid Media for US-based Company (Remote) Paid Ads Specialist – Google, Meta, TikTok, LinkedIn Bogota, D.C., Capital District, Colombia 2 weeks ago Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 4 days ago Search Engine Optimization (SEO) Specialist Colombia CA$24,000.00-CA$36,000.00 1 month ago Bogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month ago Bogota, D.C., Capital District, Colombia 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr