Social Media Manager, LATAM This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness. **_ Responsibilities: _** - May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research. - Collaborate with Marketing Communications/other teams to execute GTM plans. - Track/report program/ campaign metrics versus predetermined goals/ benchmarks. - May develop/communicate closed-loop post-analysis of assigned programs. - Secure/coordinate messaging and content for GTM programs and vehicles. - Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment. **_ Education and Experience Required: _** - BA or BS in Marketing or related field; MBA preferred. - 3+ years marketing experience. - Sales and/or channel experience a plus. **_ Knowledge and Skills: _** - Knowledge of marketing principles, practices, tactics and tools. - Knowledge of advertising/ direct marketing agency practices and procedures. - Understanding of offering category and company offerings/ strategy. - Project and budget management skills. - Strong written/oral communications. - Strong analytical skills. - Good interpersonal skills. - Ability to work as part of a team. - Ability to interface effectively with multiple levels of the organization and functional disciplines. - Influencing skills. **_ Impact/Scope:_** - Recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement. **_ Complexity:_** - Moderate - Generally not senior management or partner/customer-facing; limited cross-functional/cross - organizational interaction. **Join us and make your mark!** **We offer**: - A competitive salary and extensive social benefits - Diverse and dynamic work environment - Work-life balance and support for career development - An amazing life inside the element! Want to know more about it? Then let’s stay connected! **Job**: Marketing **Job Level**: Intermediate **Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.** HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.