(QH400) | LIFECYCLE MARKETING MANAGER

Activate Talent


Remote | Full-time | E-commerce | Klaviyo & Shopify Schedule: PST Timezone About the Role We're looking for a resourceful and detail-oriented Lifecycle Marketer to join our fast-paced e-commerce team. In this hands-on role, you'll own our email and SMS marketing via Klaviyo and manage Shopify operations across three distinct storefronts (DTC, wholesale, and affiliate). If you're a strong multitasker with a solid foundation in digital marketing and a love for optimization, we'd love to hear from you. What You'll Do Email & SMS Marketing (Klaviyo): - Own and optimize campaigns, automations, flows, and transactional messages - Segment customer journeys (new, VIP, at-risk, repeat, etc.) - Launch A/B tests to continuously improve performance - Collaborate with creative teams on templates and messaging - Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) Shopify Store Operations: - Manage 3 Shopify storefronts (DTC, B2B, affiliate/team) - Oversee product uploads, collections, tags, and content updates - Partner with design/ops teams to deliver a consistent customer experience - Execute promotional campaigns and seasonal merchandising updates Customer Journey & Loyalty: - Map and optimize the full lifecycle from acquisition to retention - Support the creation of loyalty and/or referral programs - Identify key moments for messaging across channels Cross-Functional Coordination: - Align with design, operations, and CX teams for product drops and tentpole campaigns - Drive campaign timelines across email, SMS, and Shopify - Identify process improvement opportunities in lifecycle and e-commerce ops What You Bring - 2–4 years of experience in e-commerce marketing - Proven hands-on experience with Klaviyo and Shopify (multi-store is a plus) - Strong organizational skills and ability to juggle priorities - Self-starter attitude and curiosity to learn new tools - Bonus: B2B e-commerce experience or background in sports/lifestyle brands Why Join Us? You'll join a passionate, agile team focused on growth, creativity, and customer experience. If you thrive on taking initiative, optimizing systems, and working cross-functionally—we want to work with you. #J-18808-Ljbffr

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