OMY-33 - OPTIMIZATION SPECIALIST AT BOOTH

Emma De Torre


Job Title: Optimization Specialist We are seeking a highly skilled Optimization Specialist to join our Growth Marketing and Analytics team. As an Optimization Specialist, you will play a key role in driving conversion and user journeys across our digital platforms. About Us: At Emma De Torre, we help businesses achieve their goals by improving productivity and corporate focus through sourcing top-notch talent who can keep pace with the performance of an in-house team for a significantly lower cost. Responsibilities: - Lead the strategy and execution of CRO initiatives across all digital touchpoints. - Design and run A/B and multivariate tests using tools like Google Optimize, Adobe Target, or similar. - Analyze behavioral data through heatmaps, funnel reports, and session recordings to identify friction. - Build and optimize full-funnel acquisition flows — from landing pages to onboarding. - Collaborate with product and engineering teams to implement improvements via APIs, Segment, Postman, etc. - Conduct competitive analysis to inform funnel improvements. - Support analytics teams with performance insights and data pulls. - Maintain organized project updates via ClickUp or similar tools. - Document processes, insights, and learnings for internal use. - Apply UX and user psychology principles to optimize user journeys. - Assist with copy and creative assets for tests. - Keep stakeholders informed with regular updates and clear reporting. Requirements: - 5+ years of experience in CRO, growth marketing, or similar fields. - Strong background in A/B testing, analytics tools, and CRO methodologies. - Experience working in fast-paced, high-growth environments (startup experience a plus). - Proficiency with project management tools (e.g., ClickUp, Asana). - Strong cross-functional collaboration and communication skills. - Familiar with UX principles and basic web development. - Highly organized, analytical, and results-driven. - Curious, coachable, and comfortable with feedback. - Bonus: Experience in telehealth, DTC health, or companies like Hims & Hers, Ro, Noom, or Cerebral. Benefits: - Competitive salary. - Prepaid medicine. - Life insurance. - Birthday day off. - Indefinite-term labor contract, with all legal benefits.

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