BairesDev is proud to be one of the fastest-growing companies in Latin America and a highly rated employer (Glassdoor Employee Score: 4.3). With over 3500 employees across 27 countries and clients ranging from startups to Fortune 500 companies, our strength lies in our multicultural teams. We hire only the Top 1% of IT Talent and support their growth through exciting projects with companies like Google, Pinterest, and Udemy. About the Role We are seeking a Marketing Branding Specialist to provide comprehensive marketing expertise, conduct brand analysis, and develop solutions aligned with our business goals. This role offers a unique opportunity to be a key member of our Engineering team with significant career growth potential. What You’ll Do Research and implement strategies to enhance our brand and increase awareness, aiding in client acquisition through marketing campaigns. Monitor advertising costs, analyze consumer behavior, and explore market trends and opportunities. Analyze sales funnels and customer intent. Evaluate ROI of online and offline advertising efforts. Report on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement. Conduct competitive research and benchmark analysis in collaboration with marketing, creative, and advertising teams. Must Have At least 3 years of experience as a marketing specialist or similar role. Strong understanding of traditional and digital marketing elements and market research methods. Experience with Google Analytics, A/B testing, user testing, and web analytics tools. Data analysis skills. Knowledge of UI/UX concepts. BairesDev Offers 100% remote work with flexible hours. Diverse, multicultural work environment. Paid parental leave, vacations, and holidays. Hardware setup for remote work. Competitive compensation above market average. Opportunities for growth and professional development through our mentoring system. At BairesDev, remote work is central to our culture. Enjoy a dynamic lifestyle, improved health and wellness, and attractive career growth opportunities. If you are eager to join a team of top professionals in an innovative environment with the resources of a multinational leader, we encourage you to apply! #J-18808-Ljbffr