Product Marketing Manager Job Description Liferay is a leading open-source enterprise software company with a global presence. We are seeking an experienced Product Marketing Manager to join our team. About the Role: - Define and drive strategic direction for software products. - Develop high-level strategic plans, aligning marketing strategies with global business objectives. - Partner with executive leadership to develop and drive marketing strategies that support overall business goals and product innovation. Key Responsibilities: - Conduct market research to gather insights about buyer needs and purchasing decision processes. - Help define and update ideal customer profiles (ICP) and target segment recommendations at the territory level. - Assist in competitive analysis, including capabilities, value propositions, pricing, and go-to-market strategy. Required Skills and Qualifications: - Strong analytical skills and experience with product marketing for B2B software companies. - 7+ years of Product Marketing experience. - Ability to help team members develop professionally by working alongside them on day-to-day projects. What We Offer: - Competitive salary package with benefits. - Opportunities to take responsibility, grow professionally, and stay up-to-date with industry trends. Equal Opportunities Employer Statement: Liferay is committed to equal treatment of all candidates, customers, and employees and fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee based on race, age, sexual orientation, gender, religion, beliefs, marital status, family or dependency status, disability, pregnancy, maternity, or membership of a traveling community.