Beyond ONE Bogota, D.C., Capital District, ColombiaJoin or sign in to find your next job Join to apply for the Head ofCustomer Lifecycle Management role at Beyond ONE Role Purpose AsHead of Customer Lifecycle Management (CLM) – Colombia, you willlead the strategy to drive customer engagement, retention, andrevenue growth across the entire customer journey. Your role willfocus on turning customer relationships into long-term businessvalue, ensuring every interaction enhances loyalty andprofitability. What success looks like: Within your first 12months, you will: - Transform the CLM ecosystem through data-drivenstrategies that deliver USD 1 million in incremental revenue. -Implement personalized, timely, and automated customer engagementinitiatives to drive retention and maximize customer lifetimevalue. - Work in a fast-paced, high-growth environment, where youwill be expected to challenge the status quo and implementbest-in-class CLM practices. - Leverage data, technology, andcreativity to redefine customer engagement in Colombia’s telecommarket. Key Responsibilities In this role, you will: - Implementand adapt global CLM strategies for the Colombia market, ensuringalignment with local customer preferences and market dynamics. -Leverage customer data to drive segmentation, targeting, andcampaign effectiveness, tailored specifically for the Colombianmarket. - Plan and oversee the execution of local customercampaigns, ensuring they align with global standards whileaddressing local business objectives. - Monitor customer basehealth and campaign performance, identifying opportunities andrisks to develop weekly, monthly, and quarterly action plans. -Collaborate with cross-functional teams (Marketing, Sales, ProductDevelopment) to align CLM initiatives with overall businessobjectives. - Track key performance indicators (KPIs) and metricsto measure CLM initiative effectiveness and drive continuousimprovement. - Stay up to date with industry trends and bestpractices in customer value management, ensuring Colombia maintainsa competitive edge. Qualifications & Attributes We’re seekingsomeone who embodies the following: Education - Bachelor’s degreein Marketing, Business Administration, Engineering, or a relatedfield. - MBA preferred. Experience - Proven track record of successin Customer Value Management (CVM) or related roles within thetelecommunications industry, preferably in the mobile prepaidsegment. - Experience in financial services, e-commerce, or digitalplatforms is a plus. Technical Skills Must-haves: - Knowledge ofmarketing automation tools (e.g., Pelatro, Chordiant, Unica). -Proficiency in data analytics solutions (e.g., QlikView, Tableau,Power BI). - Fluency in Spanish and English. Nice-to-have: -Experience working with databases and SQL coding skills. - Stronganalytical skills with the ability to translate data intoactionable strategies. - Strategic thinker with a results-orientedmindset and a passion for driving customer-centric initiatives. -Excellent leadership and communication skills, with the ability toinfluence and collaborate across teams. Seniority level Mid-Seniorlevel Employment type Full-time Job function Marketing and ProductManagement Telecommunications #J-18808-Ljbffr Customer Service