Job Title: Audience Insights Manager Role Overview: This role is responsible for supporting the delivery of key insights to the business and clients. The ideal candidate will have strong data skills, be able to interpret data, draw insights, and communicate findings effectively. Key Responsibilities: - Collaborate with teams to provide insights that influence campaign strategy and execution, focusing on effectiveness, audience planning, and measurement. - Manage designated projects and workstreams supporting these areas. - Coordinate with internal and external stakeholders to ensure campaign effectiveness solutions align with client objectives and Advanced TV audience planning. - Assist with post-campaign reporting and data analysis. - Utilize tools to measure campaign effectiveness and incremental reach. - Analyze industry data sources to uncover insights into addressable TV advertising. - Promote the use of data, measurement, and planning tools, encouraging best practices within the planning framework. - Maintain and support campaign measurement and effectiveness solutions across all agencies and clients. - Activate internal and external measurement studies, collaborating with Insight partners and the Marketing Science team to manage solutions and insights for Advanced TV campaigns. Projects and Process: - Support the Advanced TV Solutions Manager team on pre- and post-campaign measurement and insights for clients. - Lead delivery of specific client deliverables related to campaign reach and frequency. - Manage and update the measurement study results database, regularly producing insights on campaign performance and strategy. - Collaborate on go-to-market projects, including launching new measurement solutions and insight reports. - Document, communicate, and implement new processes across teams. About You: - Strong data skills and ability to interpret data, draw insights, and communicate findings effectively. - Relevant experience in data analytics or business analysis. - Experience with data visualization methodologies and technologies. - Natural data literacy, strong Excel skills, and knowledge of SQL is advantageous. - Attention to detail and good communication and presentation skills. - Quick learner with curiosity and a mindset to learn on the job. - Desirable but not essential: understanding of video advertising metrics and a genuine interest in the media industry, target audiences, consumer behavior, and data.