We are seeking a Digital Media Specialist to lead our media buying efforts in Latin America. Key Responsibilities: - Develop and execute data-driven media strategies that align with client objectives and target audiences. - Analyze market trends to identify the most effective media channels. - Optimize campaign performance by analyzing historical data and recommending channel-specific budgets. - Stay up-to-date on industry trends, platform updates, and emerging technologies. Campaign Execution & Management: - Launch, manage, and optimize paid media campaigns across multiple platforms. - Monitor real-time campaign performance and adjust bids, budgets, and targeting to improve efficiency and results. - Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. Budget Management: - Effectively manage and allocate media budgets to maximize campaign performance. - Maintain daily, weekly, and monthly budget pacing to ensure campaigns remain on schedule. - Identify opportunities for cost-saving without compromising campaign effectiveness. Requirements: - 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms. - Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads). - Proven track record of managing performance marketing campaigns with a focus on results. - Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager). - Exceptional analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Self-motivated, detail-oriented, and able to work independently and as part of a team.