38995246- - DATA IMPLEMENTATION & ANALYTICS SPECIALIST

Activate Talent


FULL TIME REMOTE
Position: eCommerce Data & Attribution Lead Type of contract: Independent contractor Working Hours: M–F Holidays: Flexible, aligned with contractor’s location


🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️ About the Company A fast-paced, high-volume fashion eCommerce brand focused on scaling performance through cutting-edge marketing data. Known for rapid product turnover and aggressive growth strategies, this team thrives on data-backed decisions and flawless attribution. Scope of the Role You will be the go-to expert for implementing Northbeam as the brand’s new multi-touch attribution platform. You’ll integrate data across Shopify, BigQuery, and Google’s entire marketing stack to help the growth team make smarter, faster decisions daily. Duties and Responsibilities: Northbeam Deployment Lead discovery, scoping, and phased rollout of Northbeam Map and validate data streams (Shopify/BigQuery, marketing APIs, pixel events) Build and QA multi-touch attribution models based on actual customer journeys Google Ecosystem Mastery Configure GA4, Google Marketing Platform (Ads, CM360, SA360), and BigQuery Implement UTM conventions and server-side tracking to mitigate post-iOS 17 signal loss Data Pipeline & Warehousing Design ELT workflows using tools like Fivetran or Airbyte Manage schemas, monitor data quality, and automate anomaly detection Reporting & Insight Generation Build dashboards in Looker or Tableau showing cohort ROAS, MER, LTV Perform SQL/Python/R-based analyses to inform budget and creative tests Cross-Functional Enablement Train channel managers on reading outputs from Northbeam and GA4 Collaborate with devs on tag governance and site speed Present actionable insights clearly to non-technical stakeholders Requirements: 3+ years in eCommerce analytics or martech implementation Proven success deploying Northbeam or similar attribution tools Hands-on with GA4, Google Ads, BigQuery, Consent Mode Fluent in SQL and familiar with Shopify’s data/events Ability to explain complex data simply to drive action Demonstrated track record of enhancing attribution and team efficiency Bonus Points: Python/R scripting for automation and modeling Experience in fast-moving fashion or beauty eCommerce environments Familiarity with Meta, TikTok, Snap, and Amazon Ads Knowledge of GDPR, CCPA, and server-side tracking best practices

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