Search Marketing Specialist As a key contributor to our digital marketing efforts, you will play a pivotal role in driving search engine marketing strategies. This position involves site research, keyword analysis, campaign development, optimization, and performance evaluation for clients. Key Responsibilities - Lead and maintain client accounts to meet their goals and objectives. - Demonstrate a deep understanding of clients' business objectives and create effective presentations for strategy and optimizations. - Develop reports on campaign performance and provide internal and external reporting on project status and goal progress. - Identify additional growth opportunities in other marketing channels and develop targeted marketing strategies. - Use campaign data to recommend and implement optimizations to improve overall campaign performance. Analysis and Optimization - Extract insights from campaign data, identify relevant trends, and provide proactive recommendations to enhance and exceed overall client search marketing goals. - Utilize Google Ads, Bing Ads, and Social Search Marketing tools to develop new campaigns and edit existing ones to ensure ROI for all clients. - Manage and adjust campaign budget allocation to achieve optimal results. - Develop a clear understanding of overall client messaging and create search marketing creative, including keyword generation, text ad copy creation, and landing page copywriting. Trend Analysis - Stay up-to-date on the latest trends in online search marketing and advise clients accordingly. Requirements - Bachelor's Degree. - Three years of Paid Media (search and social) experience at a digital agency. Benefits - Competitive compensation package. - 401(k) plus match to help plan for your future. - Paid time off, paid holidays, paid sick days, and paid personal days. - Flexible Fridays. - Option to work remotely. - Access to senior management and mentoring opportunities. We are an Equal Opportunity Employer, strongly encouraging candidates of all backgrounds and identities to apply.