General Sales work focuses on a combination of general sales work including: -Face-to-face and/or remote sales to new or existing customers -Assessing customer needs and suggesting appropriate products, services and/or solutions -Planning, developing, and delivering the marketing strategy for products/services and associated brand(s) -Evaluating, measuring, and managing the product/brand P&L; (e.g., budgeting, expenditures, profitability, return-on-investment, etc.) Incumbents in this specialization may also provide customer service and support in the form of information on product/price and resolution to issues related to billing, shipping, delivery, complaints, etc. Incumbents matching to this specialization are compensated based on achievement of sales targets.