V-435 DATA INTEGRATION MANAGER

Bebeedata


Job Title: Data Integration Manager \ Overview: We are seeking a highly motivated and detail-oriented Associate Manager to oversee the integration of customer data from multiple sources. This role will focus on managing the customer base to support strategic marketing, analytics, and customer relationship initiatives. \ Key Responsibilities: \ \ - Lead the integration of customer data from various internal and external sources (CRM, POS, digital, third-party platforms). \ - Ensure data accuracy, cleanliness, and standardization through quality control and validation processes. \ - Work closely with IT, Data Engineering, and third-party vendors to maintain and optimize ETL processes and data pipelines. \ - Monitor and resolve data integration issues promptly. \ - Develop and manage the customer master database, including segmentation, enrichment, and deduplication strategies. \ - Support lifecycle marketing by maintaining accurate audience segments and customer profiles. \ - Collaborate with CRM, Marketing, and Analytics teams to activate data for campaigns, personalization, and loyalty programs. \ - Track customer acquisition, retention, and churn metrics to support strategic planning. \ - Provide data-driven insights on customer behaviors, preferences, and trends. \ - Partner with analytics teams to design and deliver dashboards and recurring reports. \ - Contribute to forecasting, targeting, and measurement for customer-focused initiatives. \ - Utilize strong analytical skills to analyze large datasets and provide actionable recommendations. \ - Bachelor's degree in Data Science, Information Systems, Marketing, or related field (Master's preferred). \ - 3–5 years of experience in data integration, database management, or customer data platforms. \ - Proficiency in SQL, ETL tools, and data visualization platforms (e.g., Tableau, Power BI). \ - Familiarity with CRM systems. \ - Strong understanding of data governance, customer segmentation, and marketing analytics. \ - Excellent problem-solving, communication, and cross-functional collaboration skills. \ - English required. \

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