Job Title: Demand Generation Director Location: Medellín - Colombia. In-office 4 days per week Travel: Open to frequent international travel Job Description We are seeking a Demand Generation Leader to drive strategic, high-impact initiatives for brand growth and demand generation globally at VTEX. Reporting directly to the Global VP of Marketing, this role requires a comprehensive marketing vision, strong leadership, and the ability to operate under high pressure with agility. The ideal candidate will oversee demand generation, digital presence, owned channels, manage the corporate website, lead external agencies, and optimize marketing performance across channels. Key focus areas include strengthening brand awareness (especially in the U.S.), optimizing paid media (notably LinkedIn Ads), and executing impactful campaigns. Key Responsibilities Website Management & Conversion Optimization Lead global corporate website strategy, ensuring continuous improvements in performance, SEO, UX, and conversions. Manage external agencies and a full-stack team responsible for maintaining and evolving the CMS. Paid Media & Demand Generation Lead strategic paid media campaigns, focusing on LinkedIn Ads for acquisition and engagement. Negotiate better deals with media platforms globally. Explore new channels, strategies, and tools to enhance results. Brand Strategy & U.S. Awareness Drive campaigns to increase brand awareness and presence in the U.S., collaborating with the US Marketing team and Brand Authority Leader. Ensure brand consistency across regions and campaigns, especially in owned channels. Innovate in finding new ways to elevate brand awareness and authority. Cross-Functional Collaboration & Optimization Work closely with Product Marketing, Sales, Campaigns, Strategic Alliances, and regional teams to align strategies globally. Monitor KPIs like brand awareness, website traffic, conversion rates, and pipeline impact, adjusting strategies based on data insights. Measures of Success Increase CRO Grow MQLs from owned channels to match ICP Enhance lead generation and improve MQL to SQL conversion Boost VTEX brand awareness and authority Improve organic content performance on social media and the website Increase website organic traffic Required Skills & Experience Soft Skills: Strategic and visionary leadership: Ability to align marketing with business goals. High adaptability and resilience: Thrive in fast-paced, high-pressure environments. Excellent communication and stakeholder management: Work effectively with C-level executives. Problem-solving mindset: Make data-driven, quick decisions. Collaboration and team leadership: Manage cross-functional teams and external partners. Hard Skills: Proven experience in B2B marketing: Strong background in brand strategy, demand generation, and digital marketing. Deep knowledge of paid media strategies , especially LinkedIn Ads , and campaign optimization. Experience in content marketing and owned channel strategies . Expertise in SEO, CRO, and website management . Ability to define and implement global campaign distribution strategies . Experience managing media accounts and strategic partnerships . Strong analytical skills to measure impact and optimize performance. Full proficiency in English . Spanish is a plus. Note: 6+ years of experience leading high-performance teams is required. Additional Information This role involves significant travel to work with global teams, attend events, and engage markets worldwide. Candidates must be willing and able to travel frequently to ensure the success of global campaigns. Benefits Competitive compensation Profit-sharing Language scholarship: 80% subsidies for English, Spanish, Portuguese courses About VTEX VTEX (NYSE: VTEX) is a comprehensive commerce platform enabling organizations to modernize their IT stack and boost profitability. Trusted by over 2,400 global customers, with 3,400 online stores across 43 countries, VTEX offers flexibility and comprehensive solutions for brands, distributors, and retailers. Founded in 2000, VTEX has a dynamic, high-tech environment with over 1,300 employees across 25 locations worldwide. For more, visit www.vtex.com . Join us to be part of an unstoppable team. Original job Demand Generation Director posted on GrabJobs. To report issues, use the Report Job button on GrabJobs. #J-18808-Ljbffr