Join to apply for the PPC & Email Marketing Specialist role at IntegrityFirst 4 days ago Be among the first 25 applicants Join to apply for the PPC & Email Marketing Specialist role at IntegrityFirst This range is provided by IntegrityFirst. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range About Discovered Discovered empowers SMBs with AI-driven talent-acquisition solutions that streamline hiring and reduce turnover. We're on a mission to deliver The Right Hire, Right Now and we value innovation, collaboration, and continuous learning. Your Mission You will own paid-ad campaigns across LinkedIn, Meta (Facebook & Instagram), Google Search & Display, and TikTok, while also supporting our email-marketing efforts. Your work will drive lead generation and nurture key audiences to hit our monthly pipeline goals. What You'll Do Paid Advertising: Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, Google Ads (Search, Display, YouTube), and TikTok Ads. Perform keyword research, audience segmentation, ad copy/A-B testing, and bid management. Analyze performance data and implement weekly/monthly optimizations to improve ROI. Cross-Channel Strategy: Collaborate with content and design teams to develop high-impact creatives and messaging. Align paid-ad tactics with organic and email-marketing calendars to maximize engagement. Email Marketing Support Build and send lead-nurture sequences and promotional blasts in our ESP (e.g., MailerLite, HubSpot). Segment lists, set up automations, and A-B test subject lines and CTAs. Monitor deliverability, open/click rates, and iterate to improve conversions. Reporting & Analysis: Create weekly dashboards and deep-dive monthly reports on spend, leads, CPL, and LTV. Use Google Analytics, UTM tracking, and ad-platform insights to tie campaigns back to revenue. Continuous Improvement: Stay up to date on platform best practices, new ad formats, and AI-powered optimization tools. Recommend process improvements and automation (e.g., scripts, rules) to scale our paid programs. What You Bring 3+ years managing PPC across at least two of: LinkedIn, Meta, Google, TikTok Hands-on experience with an ESP for B2B email marketing Strong analytical skills comfortable with spreadsheets, custom reporting, and data visualization Excellent copywriting and creative-briefing skills Ability to juggle multiple campaigns and deadlines in a fast-paced environment Fluent English (written & spoken) Nice to Have Experience with lead-scoring and CRM integrations (HubSpot, Salesforce) Certification in Google Ads, Meta Blueprint, or LinkedIn Marketing Solutions Familiarity with AI/email-copy generators and ad-optimization scripts Why Join Us? Competitive salary: $1,000 - $1,200 USD/month Fully remote with flexible hours Professional development budget for courses and certifications A culture of collaboration, continuous improvement, and fun The opportunity to shape Discovered's growth and make a real impact Ready to Apply? If you're excited about driving growth through innovative PPC and email strategies and love the idea of working with a collaborative, forward-thinking team we want to hear from you! Click Apply to submit your resume, and let's build the future of talent acquisition together. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Human Resources Services Referrals increase your chances of interviewing at IntegrityFirst by 2x Get notified about new Email Marketing Specialist jobs in Bogota, D.C., Capital District, Colombia . Bogota, D.C., Capital District, Colombia 6 days ago Bogota, D.C., Capital District, Colombia 5 days ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 6 days ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 1 month ago Mosquera, Cundinamarca, Colombia 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr